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Sugato Banerji

Director, Knexup

35 years of experience in brand management, marketing, sales and service operations in the services sector. Have led teams of 1000 permanent and 2000 off roll employees and set up new sales channels

Delhi, India

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Sugato's Top Skill

Core Area:

Product Marketing

More About Sugato

With 35 years of hand on experience in brand and product management, advertising , start ups added to legs-on experience in marketing, sales and handling very large scale nation wide operations, all in the services industry, I bring a unique combination of driving businesses frugally to scale up. I enjoy working with small businesses, developing new sales channels and making them grow. Ive scaled up Airtel DTH from start up to no 2 brand in a 6 player market in 2 years and developed a 12000 manpower Direct Sales Team in Dish TV that contributed 20% of new sales in 3 months flat. In Airtel I had set up the digital channel that contributed to 10% of all sales within 6 months with better quality and revenue than field sales. I learnt large team handling and transition management by being a part of 2 mergers, once each from other side. I am currently actively pursuing implementation of AI in marketing and sales to unlock data driven decisions for better productivity and efficiency. I am mentoring a few start ups to scale up and get business processes right for growth

Most Recent Work Experience

Director, Knexup

Qualification

B Tech, PGDBM

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Web Reference

Mentoring Category

Business

Skills

Qualification

Done within the roles I have worked for the last 15 years

First I like to understand the problem or issue to be resolved. Then understand the facts, data, information and context before spending time with the mentee. It is an iterative process of problem solving where the mentee and I co create the solution or way forward